Crafting Tech Stacks That Save and Sell

We help commerce companies build and optimize their technology to reduce waste and drive growth. Our clients typically reduce their tech spend while increasing sales performance.

20min consultation. Free assessment.

Trusted By IT Leaders and Software Buyers

Your Software Stack, Tailored to Fit


Map Your Complete Software Reality 

Finally see your entire software landscape in one place. No more scattered information or surprise renewals.

  • Get full visibility of your software landscape across departments
  • Track all licenses and renewal dates
  • See exactly how teams use each solution
  • Understand total costs, including hidden subscriptions

After the initial audit, you get access to our platform and knowledge base, helping you maintain transparency and track optimizations.


Eliminate Wasted Software Spend

Stop paying for tools you don’t need. Our AI analysis reveals immediate savings opportunities.

  • Identify and remove redundant tools
  • Right-size licenses based on actual usage
  • Optimize subscription levels and features
  • Get better deals through expert negotiation

Boost Your Stack Performance

Turn underutilized commerce technology into sales drivers. Get maximum value from your existing investments.

  • Configure tools for maximum impact
  • Identify unused premium features
  • Improve system integrations
  • Optimize workflows for conversion

Streamline Software Selection

Don’t settle for obvious options. Our data-driven process finds the perfect solution for your needs.

  • Compare 8-10 solutions, not just the obvious 3-4
  • See which tools actually work together
  • Detailed make vs. buy analysis for custom needs
  • Test against your specific requirements
  • Avoid expensive implementation mistakes

Work with your Dedicated Expert

Get a software strategist who knows both technology and business. We guide you through every decision.

  • Get clear recommendations, not just data
  • Proactive guidance before major renewals
  • Have someone negotiate better terms with vendors
  • Regular check-ins to ensure success

Loved by customers

Businesses love how we turn software confusion into clarity. We’re the trusted partner that helps you make smart tech choices, avoid costly mistakes, and see real results in your bottom line.

The SaaS market is a labyrinth. Software is becoming more complex and the market more confusing. Evale’s methodical approach simplifies the selection of software and is also cost effective.
Nils Seebach
CFO Etribes

Frequently asked questions

Get answers to the most common questions about our software optimization process and how we deliver guaranteed results.

Our clients typically see both immediate and long-term benefits:

  • 30% reduction in software costs through license optimization and tool consolidation
  • Complete transparency of your software landscape
  • Clear roadmap for optimization
  • Streamlined software stack that actually serves your needs
  • Higher team satisfaction through better-fit tools
  • Informed decision-making for future software investments
  • Proactive renewal management

All backed by our guarantee: you’ll save at least 2x our fee through immediate optimizations.

We combine expert consultation with our proprietary software platform. The process starts with thorough stakeholder interviews and data collection. Within 4 weeks, you receive a comprehensive audit report showing your complete software landscape and optimization opportunities. When continuing our partnership, you get full access to our platform and vast knowledge base, ensuring you maintain transparency and capture every optimization opportunity.

Our consultants leverage these tools to ensure you capture every optimization opportunity while maintaining easy oversight of your software landscape.

We charge a fixed fee based on your company size and software spend. Our guarantee: you’ll save at least 2x our fee through immediate optimizations. For companies spending €500K+ on software annually, the ROI is typically achieved within the first quarter.

We need basic access to software admin panels and billing information. Your team’s time commitment is minimal – typically 2-3 hours for initial stakeholder interviews and then 30-minute check-ins as needed. We handle all the analysis and implementation support.

We follow a careful, staged approach. All changes are validated with team leads before implementation. We start with zero-risk optimizations like unused licenses and redundant tools, then progress to strategic improvements only after team alignment.

No. We start by optimizing what you have, focusing first on eliminating waste and improving usage of existing tools. Any tool changes are only recommended if they offer clear benefits and are fully aligned with your team’s needs.

While your IT team keeps systems running, we bring dedicated optimization expertise and market insights they don’t have time to develop. Think of us as their optimization partner, helping them make strategic software decisions while they focus on operations.

We follow strict data protection protocols and sign comprehensive NDAs. All data is handled according to GDPR requirements, and we only collect what’s necessary for the optimization process.

Most clients continue with our ongoing optimization service, where we:

  • Monitor usage and adoption
  • Alert you before renewals
  • Identify new optimization opportunities
  • Support software selection decisions
  • Higher team satisfaction through better-fit tools
  • Informed decision-making for future software investments
  • Proactive renewal management

Yes. When you need new tools, we guide you through a structured selection process using our market knowledge and requirements framework. We help evaluate make vs. buy decisions and find the best-fit solutions for your needs.

Ready to Take Control of Your Software Stack?

Join forward-thinking digital companies who have transformed their software landscape:
• Complete transparency within weeks • Clear path to 20% cost reduction • Expert guidance throughout • Risk-free guarantee

Start optimizing Your Software Stack

20 minute consultation. No obligation.

Our Background

I discovered this problem the hard way. As CEO of shopping24, leading a 70-person team, I watched our software costs spiral out of control.

Despite having smart people and good intentions, we were

  • Paying for multiple tools that did the same thing
  • Wasting money on unused premium features
  • Buying new software while existing tools gathered dust
  • Losing track of renewals and costs

The worst part? We had no time or expertise to fix it. After 15+ years scaling digital companies, I knew there had to be a better way.

That’s why I built Evale. We combine powerful software analysis with expert guidance to help fast-growing companies take control of their technology investments. Like a master tailor, we ensure everything fits perfectly as you grow.

Today, our clients typically save 30% while gaining clarity and confidence in their software decisions.

Let me show you how we can do the same for you.

Dennis Kallerhoff
CEO & Founder