Our Mission

Beyond Features: The Evale Story

Imagine looking at your software stack and loving each solution you use. Every piece fits perfectly, solving your unique problems and driving your busineMost companies buy and manage software like they’re shopping off the rack: grabbing whatever seems popular, hoping it fits, and living with the compromises. We knew there had to be a better way.

Our journey began with a frustration familiar to many: watching software costs spiral while tools multiplied across departments. Despite having smart people and good intentions, keeping track of expanding software landscapes became nearly impossible. Teams were using different tools for the same tasks, premium features went unused, and new tools were purchased while existing ones gathered digital dust.

That’s why we built Evale – to be software tailors for mid-sized companies. Like master tailors, we:

  • Start by understanding your unique needs and style
  • Take precise measurements, not rough guesses
  • Know every solution in the market and can spot quality instantly
  • Craft perfect fits through careful adjustments
  • Ensure everything works together harmoniously
  • Stay with you as your needs change

Our philosophy is simple:

Measure twice, cut once. Whether selecting new software or optimizing your current stack, decisions should be based on data, not guesswork.

Perfect fit matters. Your business is unique. Your software strategy should be too.

Quality over quantity. Better to have fewer tools that work perfectly than many that overlap and underperform.

At Evale, we combine deep expertise with AI-powered analytics to ensure your software investments deliver maximum value. We’re not just selecting and managing software – we’re crafting technology strategies that fit perfectly and evolve with your business.

Join us in transforming how mid-sized companies approach software. Let’s ensure every piece of your technology wardrobe serves its purpose and works in harmony with the rest.

15+

Years experience

Leverage decades of software expertise to guide your critical technology decisions

250+

Solutions analyzed

Comprehensive market knowledge ensures you consider all viable options for your unique needs

100%

Vendor-Neutral

Trust in truly unbiased recommendations, free from conflicts of interest or hidden agendas

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Our Team of Passionate Practitioners

Guided by our leadership and supported by a network of industry-leading experts, we deliver cutting-edge software insights.

Dennis Kallerhoff

CEO & Founder
With 15+ years in digital, Dennis has led companies and implemented impactful software projects. As former CEO of shopping24, he grew a 70-person team, boosted revenue by 120%, and expanded to 1,000+ online shops. His e-commerce and software development expertise uniquely positions him to understand businesses’ software needs. Dennis’s approach: blend technical know-how with business acumen.

Dr. Florian Krause

External Advisor
With over 15 years of experience, Florian has developed e-commerce applications and big data platforms for companies such as About You, Rebelle, or Swarovski. Currently, he shares his knowledge with clients, guiding them towards becoming data-driven companies. His goal is to empower them to make informed decisions for long-term satisfaction and avoid issues with aspects like system architecture after 2 years.

Trusted By IT Leaders and Software Buyers

Loved by customers

Businesses love how we turn software confusion into clarity. We’re the trusted partner that helps you make smart tech choices, avoid costly mistakes, and see real results in your bottom line.

The SaaS market is a labyrinth. Software is becoming more complex and the market more confusing. Evale’s methodical approach simplifies the selection of software and is also cost effective.
Nils Seebach
CFO Etribes